Exclusive: Adidas give IAAF until end of year to sort out doping crisis, Coe reveals

March 11, 2016 0

From Inside the Games

Adidas has given the International Association of Athletics Federations (IAAF) until the end of this year to demonstrate they are dealing with the doping crisis or they will carry out their threat to terminate its multi-million dollar contract, it was revealed by Sebastian Coe here today.

The German sportswear company had reportedly decided to end its 11-year $33 million (£23 million/€30 million) contract with athletics’ world governing body following publication of the second World Anti-Doping Agency (WADA) Independent Commission report in January.

The report had claimed “corruption was embedded” within the IAAF.

That led to Adidas writing to the IAAF to inform them they were ending their contract.

It has now emerged, though, that Dentsu, the IAAF’s Japanese-based commercial partners, persuaded Adidas to give the IAAF another chance

“Dentsu have been able to deal with this,” IAAF President Coe told delegates at the start of the two-day meeting of the world governing body’s Council.

“Adidas will stay with us until the end of the year.”

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