Interesting below, and link to the whole story, Forbes suggest to Nike how they can grow their women’s business. I guess they started with hiring Amy Montagne as the head of its women’s business, good move.
From the Forbes article:
One of the key growth strategies outlined by sports giant Nike to achieve its stated target of $36 billion in annual revenues by fiscal 2017 is growing its women’s business. To this end, the company appointed long time company executive Amy Montagne as the head of its women’s business in 2013. Nike’s women’s business grew by nearly 12% to $5 billion in 2013, outpacing the company’s overall 9% top line growth. The company sees enough opportunity in this market to grow revenues from the segment to above $7 billion by fiscal 2017, which would represent ~20% of its overall revenues.