Rob Reid, owner of Frontrunners Footwear in Victoria, was selected for this award because of his dedication to the running community as well as his broad-based efforts with local and international outreach work in supporting cancer research and to end homelessness.

The former elite marathoner is the chair of the Terry Fox Centre, where visitors can view the icon’s artifacts and the progress being made in cancer research. Reid is also a founding sponsor of Every Step Counts, a community-based service that endeavours to end homelessness in Victoria by helping to empower people who face housing and social barriers. Every Step Counts is a partnership with the not-for-profit Cool Aid Society of which Reid also serves on the campaign cabinet. Reid also started the Kenya Run Camp, a charitable event that enables outreach work in the local community in the Rift Valley.

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