Mass interest from Eliud Kipchoge sub-2-hour run

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INEOS 1:59

Eliud Kipchoge makes history as he runs along the Hauptallee for the final time to break the two hour barrier for a marathon distance.
The INEOS 1:59 Challenge, Vienna, Austria. 12 October 2019.
Photo: Jed Leicester for The INEOS 1:59 Challenge

The INEOS 1:59 Challenge was streamed live on YouTube on 12th October and now has 4.9M views to date (peak during live of 779K as Kipchoge crossed the finish line).

49 broadcasters aired the event live to over 200 territories across the world with an estimated reach for the live event of over 500M.

Local Austrian police estimate 120K people came to the Prater, Vienna, to cheer on Kipchoge and help him make history.

Eliud Kipchoge, the greatest marathon runner of all time, made history on Saturday 12th October when he became the first person in history to run a sub-two-hour marathon in the remarkable time of 1:59:40.2.

Kipchoge’s incredible achievement emphatically proved his own mantra that No Human is Limited and places him alongside other sporting greats such as Sir Roger Bannister – who ran the first sub-four-minute mile in 1954 – and Usain Bolt who’s 100M world record of 9.58 seconds has stood since 2009, in capturing the attention of the world.

Footage and content from the event, which was produced and distributed by the British independent award-winning TV sports production and media company Sunset+Vine, and images from the event which were captured by a team of photographers including Bob Martin and Dan Vernon, have been shared and seen across the world. Key statistics include:

  • YouTube live stream reached a peak of 779K concurrent viewers as Kipchoge crossed the finish line just before 10:15AM CEST. The YouTube live stream has now had 4.9M views to date (as of 14th October).
  • Local Vienna police estimate 120K fans came to cheer on Kipchoge and help him make history in the Prater on 12th October.
  • 49 broadcasters aired the INEOS 1:59 Challenge live in 200+ territories with an estimated reach of over 500M.
  • News of the INEOS 1:59 Challenge has been covered 9,344 times by 1081 TV channels in 296 countries across the world (as of 11:00AM BST on 14th October).
  • Between 1st October – 13th October there have been 9,789 online press articles published covering the INEOS 1:59 Challenge with a cumulative potential readership of 2.2Bn.
  • Across INEOS 1:59 and Eliud Kipchoge’s social media channels there were a combined 39.8M video views and 2.6M engagements on Saturday 12th October.
  • As the event came to a conclusion 5 out of 7 top trending topics worldwide on Twitter were about the INEOS 1:59 Challenge include #INEOS159 and #NoHumanIsLimited.

Jo Grindley, CMO/CCO of INEOS TEAM UK, who has led on the Engagement side of the INEOS 1:59 Challenge said: “Whilst Eliud Kipchoge and the Performance team were set the incredible challenge of running the first ever sub-two-hour marathon it was our responsibility on the Engagement side of the Challenge to ensure that we fulfilled Kipchoge’s dream to inspire the world and leave a legacy that No Human Is Limited.

“The initial numbers coming from this weekend’s coverage are simply astounding and there is no sign that the coverage is slowing down. It will take a long time for the impact of this event to fully sink in but Kipchoge said in his post-event press conference that “sport can unify people, I wanted to sell the message to the world that no human is limited” and we are delighted that every piece of evidence points to the fact that Kipchoge has successfully achieved his goal.”

Those who want to re-watch Eliud Kipchoge make history can do so on the INEOS 1:59 Challenge YouTube channel here. A full media report will be made available in the coming weeks.

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