Media & Announcing

Media at your event

The media landscape is ever-evolving and is often complicated. Following the latest best practices and keeping up with the newest technologies is time-consuming and not within everyone’s capacity.

Athletics Illustrated publishes to a global audience and a hyper-local readership in Western Canada.

Partnering with Athletics Illustrated to cover your event is a way to ensure you have informed, specialised media on-site and reporting. Having media coverage at your event provides:

  • Legitimacy
  • Informs participants, spectators, volunteers, sponsors and various stakeholders
  • Takes the task of creating awareness off your shoulders
  • Provides independent research and storytelling as apposed to generating marketing collateral to “sell” a product or service (although marketing is important too).

The model of “media for hire,” as a service is not “marketing” but journalism. Well-informed, thought-provoking editorial content with multi-media support, real news content, focused on your event.

Managing editor Christopher Kelsall and or freelance specialised journalists will provide a media service package that promotes your event while upholding journalistic standards in the following forms: written stories and articles, photo, race video, podcast, and pre and post-race video, podcast, and written interviews with athletes, coaches, and various stakeholders.

“I have been directing races in Greater Victoria for over 40 years and Chris Kelsall has been a key part of them for the past 20 years or so. As a writer, he publishes excellent race reports for all of our eight annual club events. Recently, he has expanded his services to announcing and I had the pleasure of hearing his commentary at the UVic Invitational Cross Country event last month.  He is well researched and provides background material on many of the participants as they finish. Intermixed is some humour and some history of many of the athletes. The Prairie Inn Harriers will definitely be requesting his announcing services at upcoming events.”

— Bob Reid, Race Director,
Prairie Inn harriers Running Club

Christopher Kelsall/Athletics Illustrated

Over 30 years of media experience as well as 20 years of sport organisation and I have managed 36 track meets, eight cross-country meets, and two road races and volunteered at countless others. I know the race director’s stresses on race day. I was also on the organising committees of the GoodLife Fitness Victoria Marathon (Royal Victoria), TC 10K, and played a key role in helping to organise the very successful 2020 Pan Am Cross Country Cup. I started and managed the nine-year-long Victoria Run Series (Victoria Track Series).

I have managed Athletics Illustrated since 2011, written for, contributing editor to Canadian Running Magazine for several years and countless others. For four years I operated Victoria Sports News.

To have specialised athletics media onsite, e-mail:

Christopher Kelsall at the 2021 UVic Invitational track meet at Centennial Stadium

Announcing at your event

“Chris has announced for us at a couple of events, including home xc and track meets. His knowledge and enthusiasm for the sport is evident in his announcing, which enhances the atmosphere of the races and overall event. Chris comes prepared and ensures he knows the athletes and the crowd he’s addressing. We’d definitely have him back.”

– Hilary Stellingwerff,
2012 London Olympian,
Head Coach University of Victoria Vikes

Many local and regional road races, cross-country meets, trail races, and track meets often scramble to bring in an announcer to do various speaking duties including:

  • House announcing (housekeeping, public service announcement, entertainment)
  • Play-by-play race calling
  • Colour commentating (assisting play by play with observation and knowledge)
  • Master of Ceremonies/hosting
  • Music entertainment
  • General entertainment

“I have been at a few events where Chris Kelsall has been the announcer. I find his style engaging and comments insightful. When I hosted the provincial championships this summer, he was a star on the mic!”

— Bruce Deacon,
Two-time Olympian
Harrier’s youth team coach

Small to medium-sized events

Many small to medium-sized events are put together by a few very hard-working volunteers who do much of the heavy lifting. Often each volunteer wears several hats. It is not unusual to have the race director double as the announcer.

Many athlete-volunteers make solid play-by-play or general announcers because they have the practical experience of training and racing and likely know who the athletes are. However, taking on the task in an ad-hoc fashion, on the odd occasion means that the volunteer may not be as well prepared as they would like to be. Keep in mind, announcing is captured by video or audio recording equipment permanently. So, it better be good, right?

If you are managing a small-to-medium-sized event that needs colour or race-specific entertainment, consider Athletics Illustrated’s or someone we refer you to or contracts out; someone you can trust.

“I have called approximately 30 races and have provided announcing in various other events that are too many to count. It’s a joy to do, however, it takes time and energy to be well prepared, something a race director doesn’t necessarily have the capacity to do well — they are too busy being a race director.”

Book the voice and the entertainment for your running event:

e-mail: or call 250-857-6643.