The Rock ‘n’ Roll Marathon Series® is excited to announce Toyota, the Official Vehicle of the Rock ‘n’ Roll Marathon Series, as the title sponsor of the Rock ‘n’ Roll Las Vegas Marathon & ½ Marathon. The largest event in the Rock ‘n’ Roll Marathon Series will take place on Saturday-Sunday, November 10-11, 2018. The brand is also the sponsor of the Toyota Rock ‘n’ Roll Concert Series which takes place before the marathon and half marathon on Sunday.
“Toyota has been a long-time partner of the Rock ‘n’ Roll Marathon Series, and we are very excited to expand our relationship with them as a title partner for our biggest event of the year,” said Stuart Selig, EVP of Global Partnerships, North America, for IRONMAN. “Las Vegas brings an incredible atmosphere and unique experience with participants coming from all over the world to run The Strip at night. Toyota has been a great supporter of our series of events, music headliners and athletes and this title sponsorship will only heighten the experience we can collectively bring to this premier running event.”
“Toyota is proud to continue support of the Rock ‘n’ Roll Marathon Series, this time as the title sponsor for their largest event of the year, the Rock ‘n’ Roll Las Vegas Marathon & 1/2 Marathon,” said Tyler McBride, engagement marketing manager, Toyota Motor North America. “There is no place like Las Vegas and the energy and excitement The Strip brings to the race and concert experience is unparalleled.”
The event gives participants a one-of-a-kind nighttime running experience as the only private event to close the Las Vegas Boulevard at night. Beginning with an all new start line, the marathon and half marathon will commence in the heart of Las Vegas Blvd. near the MGM Grand Las Vegas and take runners past iconic Vegas sights such as the ‘Welcome to Las Vegas’ sign, the Bellagio Fountains, Fremont St. and downtown Las Vegas before finishing in front of the Mirage Hotel & Casino. With a renewed focus on the core pillars of Bringing Fun to the Run™ with great music in a community environment, runners of all athletic levels will be treated to more music, live bands and entertainment on course as well as new and improved aid stations.
Race weekend also features the Toyota Rock ‘n’ Roll Concert Series with past Las Vegas headliners including The Goo Goo Dolls, Kid Rock, All-American Rejects and Macklemore & Ryan Lewis. In addition to the headliner concert, 20+ live bands and DJs spanning all genres will perform along the race courses entertaining and encouraging runners with more music than ever as they make their way to the finish line. Additional details to be announced in the near future.
Race weekend kicks off with a Health & Fitness Expo on Thursday, Nov. 8 from 3:00 p.m. – 6:00 p.m., Friday, Nov. 9 from 11:00 a.m. – 7:00 a.m. and Saturday, Nov. 10 from 9:00 a.m. – 6:00 p.m. at the Las Vegas Convention Center. The expo will showcase vendors featuring the latest in running gear, nutrition and training and is free and open to the public.
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.
About Rock ‘n’ Roll Marathon Series
The Rock ‘n’ Roll Marathon Series® is the world’s largest running series with more than 600,000 runners taking part in over 30 destination events around the world every year. Established in 1998, the Rock ‘n’ Roll Marathon Series’ simple idea of making running fun has transformed both the U.S. and global running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike. Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish-line festival and Toyota Concert Series Headliner featuring some of the biggest names in music, with past performances including Macklemore & Ryan Lewis, Aloe Blacc, Pitbull, Flo Rida, the Goo Goo Dolls and Bret Michaels. Further information about the Rock ‘n’ Roll Marathon Series can be found online at www.RunRocknRoll.com and follow @RunRocknRoll on all social platforms.