The Nike Oregon Project (NOP) was dissolved after the head coach Alberto Salazar was suspended. Following the suspension, Nike’s chief executive officer stepped down. Things continued to go sideways when former NOP athlete Mary Cain came out with a New York Times published first-person account in a video of her times under Salazar.
The ordeal is not over as Salazar has said that he will appeal the decision with the Court of Arbitration for Sport, which was set for mid-November 2020.
Now Matt Hart has written the apparent tell-all story of the Nike Oregon Project, Win At All Costs.
From Let’s Run
Earlier this month, Win At All Costs: Inside Nike Running and Its Culture of Deception, the book from investigative journalist Matt Hart detailing the rise and fall of the Nike Oregon Project under Alberto Salazar, was published. Hart joined the LetsRun.com podcast as a guest this week to talk about his reporting of the book, and we strongly recommend that you buy the book as it’s definitely worth a read. Not only is it the definitive story of Salazar’s time at NOP, but it also offers context by exploring Nike’s origins and the history of its sponsorship of professional running, including Athletics West in the 1970s and 1980s.
Many of the details of the NOP saga were already well-known thanks to the work of ProPublica, the BBC, and a handful of other whistleblowers and journalists, as well as the leaked USADA interim report from 2017 and the arbitration decision announcing Salazar’s ban in 2019, but Hart did a remarkable job of tying them all together in the definitive narrative. Hart also did plenty of his own reporting for Win At All Costs. Some of the revelations in the book we had forgotten about; others we had only heard as rumors, while others were completely new.
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