Grand Slam Track (GST) has announced a new partnership for the 2026 season. The announcement comes days after the 2025 season was rudely interrupted by the cancellation of the Los Angeles edition of the inaugural series. Cancellation may have been due to several factors: political climate, demonstrations that were going on at the time and the economy. However, this has not deterred the formation of a new partnership.
“We’re thrilled to announce our official partnership with Sundial Media & Technology Group (SMTG), a dynamic force in media innovation and digital infrastructure. This collaboration marks a major step forward in our mission to grow the sport on and off the track,” reads a media release.
SMTG owns the brands ESSENCE, AFROPUNK, and Refinery29. According to the GST website, SMTG will secure strategic commercial partnerships for Grand Slam Track’s 2026 season and beyond, with 10 per cent of all related sponsorship sales secured by SMTG paid directly to Grand Slam Track athletes.
“With SMTG’s support, Grand Slam Track will continue to unlock new ways to reach fans, enhance live coverage, and showcase the incredible talent of our athletes to the world. Together, we’re building the foundation for a more immersive, accessible, and community-driven experience.
This is more than a media deal—it’s a shared vision for where the sport is headed. And we couldn’t be more excited to bring you along for the ride,” reads the release.
