Ethiopia’s Solomon Deksisa: photo red Procam International

Procam International, pioneers of the distance running movement in India, are proud to
announce that the 16th edition of the prestigious Tata Mumbai Marathon has been
awarded Gold Label Road Race status by the International Association of Athletics
Federations (IAAF), making it the only Gold Label marathon in India.

Tata Mumbai Marathon is one of Asia’s leading marathons and with its Gold Label status,
the event has cemented its position as a hugely popular event with a worldwide
audience. Offering US$405,000 in prize money, an estimated 46,000 participants will be
running across six race categories on Sunday 20 January 2019.

The IAAF Gold Label is granted to races basis stringent criteria including organisational
excellence, world-class elite filed representation, prize money for male and female
runners, exhaustive medical support system, live television coverage for an enhanced
reach of the race, media facilities, timing and qualified personnel to ensure smooth
conduct of the event across departments, among others.

In addition, it also considers the course measurements, sanitation of the route which
includes the safety and quality of the route, restrictions on traffic to allow free movement
for runners within the specified time, facilities provided on course for a pleasant running
experience for all participants.

Vivek Singh, Joint MD, Procam International, said: “We are honoured to receive the IAAF
Gold Label for the Tata Mumbai Marathon. This achievement is symbolic of the collective
efforts of a team that works tirelessly for months to ensure a Race Day that we all look
forward to. We are thankful to all sponsors, partners, city and civic teams, the
government machinery, media and above all, our runners that make this event a
resounding success. It is the Gold in You that shines bright and pushes us all to raise the
bar higher, year after year!”

Adille Sumariwala, Vice-President of Indian Olympic Association and President of Athletics
Federation of India, commented: “We have been a part of this event since its inception
and this is a phenomenal accolade for the Tata Mumbai Marathon. With this added
feather in its cap, the Tata Mumbai Marathon joins an illustrious list of Gold Label
marathons in Asia. We are all witnessing the revolution that is taking place in sports in
India, especially in track and field, on the international stage; and events such as these
have had a huge impact in building the sporting fabric of our country.”

Tata in Sports

Tata Group, a global enterprise with combined revenues of around US$100 billion, along with Tata Consultancy Services (TCS), one of the world’s leading IT services, consulting and business solutions organisations, are the title sponsor of the Tata Mumbai Marathon.
Sport has always been an integral part of the Tata group for over 75 years. Tata’s association with sports ranging from cricket, football, hockey, badminton, chess, athletics, mountaineering and motor racing, among others, has produced many award-winning sportspersons, helped the development of marginal communities and supported sporting teams, national and international events as well as training academies. The Tata Sports Club was set up in 1937 to encourage sports among its employee base across
the country.

TCS is the sponsor of many premier global marathons across the world like the TCS New York City Marathon, the TCS Amsterdam Marathon and the TCS Lidingloppet (the world’s largest cross country run) and is the technology partner of the marathons held in London, Chicago, and Boston — all part of the company’s effort to promote health and fitness in the communities, the world over.

About Procam International

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by brothers Anil and Vivek Singh, Procam, is one of the leading companies in holistic sports management, sports consultancy, and live television programming.

With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international high-profile events, across various sports: powerboat racing, cricket, football, tennis, distance running, squash, WWE, horse racing, and volleyball, among others.

Pioneers of the distance running revolution in India, Procam International’s Big 4 – Tata Mumbai Marathon, Airtel Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel Kolkata 25K – have ushered in a running movement that has helped to re-define, the health and fitness paradigm of India.


* For more information about the Tata Mumbai Marathon 2019, the website of the event