Athletics Illustrated becomes Official Athlete Media Partner ofTC10K

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2016 TC10K start. Photo credit: Christopher Kelsall.

The TC10K, Victoria, BC’s biggest 10-kilometre road race is proud to announce the partnership with Athletics Illustrated and Victoria Sports News as the Official Athlete Media Partner starting in 2019.

Managing Editor, Christopher Kelsall, founded Athletics Illustrated in 2011. Athletics Illustrated has been the go-to digital media source for runners in Canada. In 2015, Kelsall launched Victoria Sports News with Louise Hodgson-Jones as a burgeoning digital platform for all Victoria’s local sports news.

“The TC10K is such a wonderful long-standing community event, we couldn’t help but want to be involved again,” stated Kelsall. “We are excited to provide a voice to the athletes of the TC10K through our digital platforms and look forward to growing this event going forward.”

“Chris is a mainstay in the local running community and when we started discussing the team of partners we wanted to connect with, we knew his organizations were on the top of our list,” stated deFrias Management Group managing director Mark deFrias. “His unique ability in providing a window into the athlete experience will be important for us as we look to market this race beyond Victoria and the local community. Kelsall is well-positioned to help share the highlights of the TC10K through the lens as a runner and sports journalist.”

“Louise Hodgson-Jones is a communications specialist, whose breadth of experience to do with road racing, fitness and health is vast. She is the manager of the Vancouver Island Race Series and is involved with the GoodLife Fitness Victoria Marathon and several other events that take place in Greater Victoria,” Said Kelsall.

The TC10K takes place on April 28, 2019. Registration is now open and can be purchased through www.tc10k.ca.

About RunSport Society

The RunSport Society promotes road and cross-country running, track and field events, as well as recreational activities such as jogging and walking for health and fitness. RunSport is dedicated to making the Capital Region the running and walking capital of Canada and has operated the TC10K for 30 years. The TC10K is being produced by deFrias Management Group, a local sports marketing and event management firm.

About Victoria Sports News

Victoria Sports News provides original content, exclusively on local sports, recreation, health and fitness. VSN provided Greater Victoria with well-prepared and thought-provoking editorial content.

About Athletics Illustrated

Athletics Illustrated provides well prepared, thought-provoking editorial content on the sport of Athletics to a global audience with a Canadian perspective.