The NN Running Team announced the formalising of a long-term performance partnership between INEOS, Eliud Kipchoge, and the NN Running Team.
The NN Running Team believes that it is the first professional team in the world. The team has provided some of the best results in with world records, world champions, Olympic medals, and various podiums placements.
INEOS served as a successful partner to Kipchoge and the NN Running Team in 2019. INEOS was the driving force behind the INEOS 1:59 Challenge in Vienna. The event where Kipchoge ran the world’s first sub 2-hour marathon in a time trial – unofficially.
Kipchoge and INEOS have since worked together on a number of successful legacy projects. The new agreement apparently allow both sides to win from sharing knowledge and experience across different sports. It will also see the reunion of INEOS chairman and CEO Jim Ratcliffe. Ratcliffe was the person instrumental in the INEOS 1:59 Challenge – and Kipchoge, arguably the greatest marathon runner in history.
Proud to reunite with @EliudKipchoge in a new Performance Partnership to help him achieve his ambitious goals in running as he goes for a 3rd Olympic gold: https://t.co/QFnvIygDKj @nnrunningteam #INEOStogether #WelcomeEliud pic.twitter.com/J3fs6sK1mp— INEOS (@INEOS) January 12, 2022
INEOS has an extensive portfolio across the global sports landscape and boasts some of the world’s most pre-eminent sporting teams which includes the Mercedes-AMG Petronas F1 Team, INEOS Grenadiers cycling team, America’s Cup Challenger of Record INEOS Britannia, OGC Nice, and FC Lausanne-Sport.
During a press conference on Tuesday, Kipchoge said, “To receive the support from such a great entity in sports is a huge boost to myself and the team. We have had a wonderful relationship since we first started working together and have already changed the world together once. I am excited to keep breaking barriers with the support of INEOS on our side. I believe that we can make a strong impact across all sports by sharing our knowledge and experiences with each other. To utilize the greatest minds in sports will continue to allow us to keep pushing the boundaries of running. I am very excited for the future ahead.”
It is the ambition to improve performance and raise the profile of the team through shared knowledge, innovation, and combined media activities amongst the stars of the INEOS sports family. With INEOS gaining incredible insights from a widely successful program that’s built around creating long-term success for its athletes.
Jos Hermens, CEO Global Sports Communication, said, “I have always worked hard to improve on the services for our athletes and with INEOS stepping in we can again make the next steps in our sport. It makes me incredibly proud and happy. With the NN Running Team a dream came true, and I believe we are only at the beginning of how we can improve and grow our sport.”
“We built a performance environment in which we support athletes to reach the best of their potential,” said Valentijn Trouw, performance director at INEOS. “The continuation of the partnership with INEOS, will help us grow in future ambitions. On a daily basis, we still see the effects of the INEOS 1:59 Challenge – the inspiration, the exposure, and the performance insights gained throughout the project. I am looking forward to the insights we can mutually share and benefit from in the upcoming years.”
The NN Running team is known for offering improved fan engagement. The team organised their own events to make sure its athletes could perform on top of their game during the peak moments of a vastly disrupted season due to Covid-19. The team also brought together 100.000+ runners in the digital and award-winning event MA RA TH ON and by producing documentaries with the goal of inspiring fans during the period where sports were having a difficult time.
“When you grow, it is important to grow in the right direction. With INEOS joining us we are taking the next step in building the team concept in athletics. It has proved to be an attractive commercial landscape for new partners to join. We continue to show the human side of our athletes and their results, since it attracts the right fans and sponsors that support our mission. This will help us to grow our team and our sport in the right direction.” added NN Running Team Marketing Director, Marleen Vink-Rennings.